Best Marketing Strategies for Industrial Manufacturer’s Representatives
As a manufacturer’s rep, it is obvious that your marketing efforts are going to center on the products you represent. But is that enough? With industrial applications in particular, your buyers are looking for much more than products. They are looking for solutions. Selling Product Solutions When your customers need equipment for their process or … Continued
3 Actionable Reports to Improve Your Website Now
You invest a lot in your website, review activity reports to see how that investment is doing. But, when was the last time you improved your website because of something you noticed in your website analytics? All too often we glance at our website metrics, notice numbers go up and down, and just…move on. Traditional … Continued
Why You Should Have a Marketing Content Calendar and How to Get One
The landscape of marketing in a digital world is dynamic and continually evolving. Imparting effective sales messaging can feel a little like a game of Whac-A-Mole, with constantly moving targets and ever-changing online environments. But your marketing efforts should never seem like a reactive carnival game. Instead your marketing efforts should be anchored to an … Continued
Mastering Keyword Strategy to Maximize Sales
Relevant, high quality keywords and keyword strategy have always been at the heart of digital marketing programs. At every point in the marketing process, from lead, to sale, to customer retention, fruitful marketing content is built on effective keyword content to keep prospective buyers interested and engaged. While keywords have remained a digital marketing constant, … Continued
Lead Scoring: Increasing Efficiency in Your Sales Funnel
Lead scoring is a valuable tool for optimizing the efficiency of digital marketing sales funnels. However fruitful a lead generation program is, the sales team has to devote a limited amount of time and resources toward evaluating those leads. Lead scoring involves systematically evaluating the potential value of prospects, so the team can focus on … Continued
The Five Biggest Digital Marketing Mistakes Beginners Make
The landscape of digital marketing is wonderfully accessible for businesses both large and small. Unfortunately, many businesses doing marketing on their own end up undermining their success due to common mistakes they aren’t even aware they’re making. You can optimize the digital marketing opportunities that abound, as well as your potential profitability, by avoiding the … Continued
Attracting Quality Leads with Great Content
Today, business marketers have never had more opportunities for attracting quality leads with their sales content. The age of digital communication provides sellers with many avenues to reach prospects. Video is one example of a digital marketing tool that has gone from beneficial to essential. According to a 2023 study, today 96% of marketers value … Continued
Upright Welcomes Our New Intern, Stone Antoun
The Upright Communications team is proud to welcome our new intern, Stone Antoun! We asked Stone to answer some questions as an introduction and to help us get acquainted with him: What is your background and educational experience? I’m a Northern Kentuckian, where I’ve lived my entire life. I’m a senior marketing student where I’m … Continued
Boost Your B2B Lead Generation with Our 6-Week Course
The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued
Strategies for Creating an Exciting and Engaging Careers Page
Looking to attract quality people to join your team? You’ll need to stand out from all of the other employers who are trying to draw from the same pool of talent. One of the best resources you have for attracting great employee prospects is your website’s Careers page. If your website is the virtual front … Continued