E-mail marketing has been on the rise these past few years and recently it’s been all the craze. Sending electronic newsletters to customers is a great way to build a relationship and promote a product. You may be scratching your head wondering where to begin with your e-mail marketing campaign.
No need to fret any longer, Upright Communications has all you need to know to get started. Here are 3 tips to keep in mind:
- Share useful information – People are always looking for new information to share with friends, especially information that is unique. Be sure to share with your readers useful and interesting information.
- Be their friend, not their pest – Everyone with an inbox knows all too well that spam is annoying. Don’t be a pest and send them spam, send them useful or friendly information. Take note of their birthday month and send them a birthday note. Remove the gap between customer and employee and make it more of a friendship.
- Visuals are key – Let’s face it, we will read text written over a graphic. Graphics are more appealing and will grab your attention versus lines of words. If there is a point you really want to make clear to your consumers, put it in a visual format. Infographics work great too!
There you have it – 3 tips for a successful e-mail marketing campaign. Our customers are becoming more and more internet savvy so let’s reach them where we know they are, online! If you have questions or need a bit more advice on your e-mail marketing campaign, then contact Upright Communications! We’d be happy to help!