If your goal is to grow business through increased sales, you need to grow where the buyers are! In today’s market, your best customers and prospects are online.
90% of business-to-business and consumer purchases start on a search engine.
On Google alone, over 100 billion searches for products and services are typed in each month. Your objective is to make sure that you appear at the top of that list.
Whether or not your business appears on the first page of search results depends on how well your website is working for you. Simply having a website does not mean your future customers will find it.
Though SEO success doesn’t happen overnight, there are easy things you can do to get started on the right track.
PREDICT
Keywords are the link between you and the buyers who are trying to find you. You need to predict the keywords that are most often being used in searches that pertain to your business. Fortunately, there are some great online keyword tools you can explore for FREE.
Spend 15 minutes researching the most used keywords for one of your products. Pick the best one or two.
FOCUS
Once you have found the keywords your prospects are using, you will need to use them! The way to do that is to focus your website content. Often, business experts are so familiar their products that they tend not to even mention them by name.
Spend 15 minutes updating your product’s page copy with mentions of the keywords you discovered.
WARNING: If you do not have any copy on that product page, you will need to spend a little extra time coming up with some!
These simple steps are just the beginning in unleashing the full potential of a highly effective inbound marketing strategy for business growth.
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