Have you felt it? The world’s new #3 search engine, Bing, is making real waves. UTalkMarketing.com reports Bing has increased user activity 45% since its June launch, stealing significant usership from search leaders Google and Yahoo. We will keep you aware of Bing’s growth trend over the next few months, as it may affect our overall search engine strategy. In the meantime, let’s catch you up to speed…
4 Quick Facts on Bing:
1) launched June 3, 2009
2) created by Microsoft as a rebranding of MSN Live Search, their previous search engine
3) nicknamed the “decision engine”, with an algorithm revised to benefit local search
4) replaces MSN in Advanced Web Ranking Reports prepared for Upright clients
Features You’ll Enjoy:
- Focus on Local, Shopping, Health, and Travel searches
- Images can be filtered by size, aspect ratio, color, and style
- Provides Best Match results with notable intelligence
- Allows Quick Preview of any website (hover over vertical line to right of search result)
- Ability to type questions for instant answers
- Capable of searching over 16 million videos across YouTube, Hulu, Metacafe, MSN, AOL, MySpace, MTV, ESPN…
- Bing Shopping taps users into 540 online retailers, including Zappos.com & Buy.com
We invite you to explore these features yourself by visiting www.bing.com.
Read more in-depth, technical feature descriptions here. Also, we recommend that you forward the Official Bing Webmaster Features whitepaper from Microsoft to your webmaster and hosting associates.
Bing’s growth might actually prompt strategy changes in our SEO program. While we watch for signs, enjoy this great new addition to our daily online experience.