You may have heard whispers of Facebook adding a call-to-action button to business pages, and we’re happy to say it’s true! The feature is awesome and we are wondering why it didn’t arrive sooner! You can add the feature by clicking on the business page that you manage, and you should soon see the alert. If you don’t see the notification then be sure to check back. It appears that this is a roll out update and doesn’t have a requirement on the amount of likes needed to add the button. We’ve seen a newer page that we manage receive the alert with less than 10 likes.
The Dollar Shave Club was privileged to receive the alert before the rest of us and gave rave reviews. The Director of Acquisition, Brian Kim, for the Dollar Shave Club said that in the three-week test the ‘Sign Up’ CTA delivered a 2.5x higher conversion rate compared to other social media platforms. This makes complete sense as Facebook is one of the most popular social networking sites.
The CTA’s options are: Sign Up, Book Now, Contact Us, Use App, Play Game, Shop Now or Watch Video. We like that there is variety and that the choice is not limited to one option. We connected our Facebook page yesterday and can’t wait to see the awesome results.
