Yes, Facebook posts can boost SEO!
This is groundbreaking and super exciting news for SEO managers everywhere. For the longest time the only social media platforms that offered a handful of ranking leverage were YouTube and Google +. Both YouTube and Google + are owned by Google, so it makes a bit more sense that those two platforms offered SEO support.
So, when a quick ranking check for an account populated a Facebook video and then a Facebook post, it was a big breakthrough in our office. It seems as though this is a new development for Google to return individual posts and videos on Facebook on a search results. It doesn’t seem to matter if the post or video has a lot of likes, shares or comments are posts with low and high engagement returned search results in Google.
What does this mean for inbound marketing? A lot! Upright Communications is all about inbound marketing and the fact that Facebook posts and videos offer ranking leverage is very big. So big, that we can’t wait to test it for our clients. Here’s a word of caution: just because Facebook posts and videos offer SEO ranking ‘juice’ doesn’t mean we should be keyword stuffing and over posting on social media.
A true inbound marketing expert will tell you that material and social strategy should first be created with the user in mind, rather than a search engine. Posting too much will be very counterproductive and annoying for fans. Take the new groundbreaking, earth-shattering social media and Google update and craft a savvy and smart social media timeline for the months to follow.
If balancing social media, ranking goals and site development seems to be overwhelming for you, then let Upright Communications step in. Upright Communications is an inbound marketing agency designed to create and develop a site and SEO strategy that brings customers to you. The days of cold calling and snail mail are long behind you. Inbound marketing is the way to go and Upright Communications will guide the way. All you have to do is worry about greeting all of your new customers!