Business Growth
Getting a Handle on Surveys for Small Businesses
Is it really that difficult to start and implement? Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference. If you don’t ask you’ll never know and if … Continued
Update that Status – 12 Reusable Ideas for Facebook
Love it or hate it, there is no denying the influence of Facebook. The popular social media platform becomes more widely used each year. This trend has significant implications for your business. According to a 2012 State of Inbound Marketing report, 77% of B2C companies, and 43% of B2B companies acquired customers from Facebook. Now more … Continued
A Phrase to Live By: Addressing Customer Issues
Good, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one … Continued
Don’t Forget About Your Competitors
Once every six months our account managers will take a gander and see what competitors are doing with their online marketing efforts. This isn’t to copy them or ‘steal’ their strategies but to be totally aware of what the competition is up to. If you ignore your competition entirely, you may be missing out on … Continued
How to Keep Your Employees Happy, On a Budget!
Have you heard of the phrase, ‘Happy spouse, happy house’? If not, we bet you know what it means… if all people in the household are happy, everything runs smoothly! Well same goes for your company and its employees! At Upright Communications, we have a ‘Celebration Committee’ where we celebrate all of life’s achievements! Whether … Continued
Optimizing Multiple Domains
Do you have multiple domains that are associated with your business? If you do, don’t worry because you are not alone. Many businesses these days have different domains that focus on separate parts of their business; for example, a sales site that is separate from the distributor site. This can be complicated and difficult to … Continued
Building Trust
Every single person who is searching online for a product or service has a 2 second attention span. As soon as a potential buyer goes to a new website, that site has 2 seconds to engage the visitor enough to stay on that website. 2 SECONDS! In the past, companies have used cheap gimmicks and … Continued
‘Google My Business’ 2014 Wish List
As many of you already know, Google has rolled out their latest My Business update. Google has finally merged Google Plus and Google Places into one! You can now update all of your businesses in one location, plus much more. It has seemingly done a nice job of solving issues that have been lingering since … Continued
Lunch & Learn
Upright Communications started the year 2014 off with a bang. Mike Edge, our business development strategist was invited to Independence Bank’s ‘Lunch and Learn’. The bank invited their local clients who were interested in learning more about how to use their website more effectively to develop new business opportunities and ultimately more sales. Mike explained … Continued