Digital Marketing

When someone tells me “we don’t know what we’re getting from our website”, it usually means that they can’t identify many new customers that resulted from a website visit.  And they believe that their website should help them land a lot more sales than it does.  Sound familiar?  If you find yourself in this situation, … Continued

There has been a buzz-word floating around the inbound marketing world that I am sure has come across your computer screen at least once – workflows. The seasoned business veteran who can recall themselves saying, “Nothing could ever surpass the power of Yellow Pages” has seen the rise and fall of many marketing fads. Workflows, unlike … Continued

Think back to your last “brainstorming” meeting and try to imagine the people sitting around the room or conference table. How many of these people are staring at the clock, twiddling their thumbs, and just not participating? At first you may look at them and think to yourself, “they are lazy and do not understand … Continued

E-mail marketing has been on the rise these past few years and recently it’s been all the craze. Sending electronic newsletters to customers is a great way to build a relationship and promote a product. You may be scratching your head wondering where to begin with your e-mail marketing campaign. No need to fret any … Continued

At Upright, and every other agency out there, keeping your goals on track is crucial to success. When you have multiple campaigns running at one time it can get hairy fast. Without proper organization questions begin to fly: Who’s in charge of that? What happened to this? When did you make that? Who called this meeting? … Continued

Effective inbound marketing campaigns depend on quality content. Content that educates visitors and provides them with valuable information is considered quality content. But unless that content helps to sell your product, it will not have much of an impact on your sales success. When crafting copy for your website, email, and social media content, it is … Continued

One of the most amazing aspects of the Internet is the potential it provides to make even the most distant locations accessible. It is no surprise that online line access has been helping Kentucky businesses expand in national and global markets like never before. But what Kentucky business owners may not know is that the … Continued

While most will not recognize the name, Jonathan Goldsmith has become perhaps the most recognizable man, as well as the most interesting man. Since his 2006 debut in the well-known Dos Equis beer campaign, this fictional character quickly found his way into pop culture, often quoted and making regular appearances in social media memes. According … Continued

If your goal is to grow business through increased sales, you need to grow where the buyers are!  In today’s market,  your best customers and prospects are online. 90% of business-to-business and consumer purchases start on a search engine. On Google alone, over 100 billion searches for products and services are typed in each month. Your … Continued