Digital Marketing

Whether it’s DVR, voicemail, or ad block software, today’s consumers have many tools they can use to avoid advertising messages. Traditional outbound approaches to generating leads like direct mail and cold calling just aren’t effective anymore because the messages aren’t getting through.

As a marketer of quality goods or services, you know your products well, and you want to tell the world about them. But you need to consider more than your product when developing your marketing. To be effective, your message should to speak to your buyer’s needs and interests. In business to business marketing it can … Continued

The holidays have always been an important time for marketers in many industries. There have been many changes in the marketing methods sellers use to persuade buyers, especially since the era of online shopping began: Kids used to mark up copies of holiday catalogs that arrived in the Sunday paper. Now they create online wish … Continued

When a brand is able to make a genuine connection with a consumer, something magical happens! Beyond the short lived impact, that moment of connection provides a foundation for long-term support, loyalty and TRUST. The average buyer in today’s market is exposed to more than 5,000 advertising messages per day, and can make a decision about your website … Continued

Thanksgiving is a holiday that is typically observed with an overabundance of food. While Thanksgiving leftovers are usually a good thing, they created a real problem for one company back in 1953. With the help of clever marketing, that problem led them to solution the world would be thankful for. There are various accounts of … Continued

I bought my mother a sweater this Christmas from a company which will remain nameless and I have thought of them every day since. Why, you may ask? Once a day I receive an email from this specific company among my other general daily emails. Every day I physically read the headline and then click … Continued

Code-named “The Heartbleed Bug”, news of this serious vulnerability has been spreading rapidly through your media outlets. It’s not unlikely that you’ve heard something about it recently, and at first glance it sounds to be an incredibly large loop-hole. Warnings of the vulnerability of sensitive data with your online accounts have run rampant to a … Continued

Here is the deal…spam can be compared to smelly, rotten trash. No one likes it and no one wants to deal with it. Marketers around the globe all face the same problem, to NOT be like or look like spam! All marketing wizards want to reach their target audience and doing so by one very … Continued

What an amazing book – Peak: How Great Companies Get Their Mojo From Maslow.  It was written by Chip Conley, the founder of the Joie De Vivre Hospitality, the second largest boutique hotelier in the world.  The book describes how Conley used the principles of Maslow’s Hierarchy to overcome the storm that hit the travel … Continued