Digital Marketing
PR Tips: Ideas for Everyone
There is a quote that states, “Everything you do or say is public relations,” and this is a 100% truth! Here are 4 simple ways you can improve your company’s brand and public relations. 1. Keep Your Eyes Open! Always be looking for opportunities within your company, and within the community to better your reputation … Continued
Give Visitors A Nudge, Not a Pounding
When visitors come to your website, they are in control. They choose which pages to view and what actions to take. And while you try your best to make them aware of your calls-to-action and important content, they don’t always make it to those forms or pages. Wouldn’t it be nice to be able to … Continued
2013 New Year’s Resolutions for Your Website
The beginning of a new year finds most everyone in a mindset of what they can do to improve. Let this attitude permeate your thoughts on website strategy for 2013. In the days before online marketing, a business might publish a yearly catalog and not give much further thought to it until the next edition. … Continued
What Are They Saying About You?
As the power of social media continues to emerge, smart businesses are using this platform to tell customers and prospects about their products and services. But even smarter businesses are using online communication to see what consumers have to say about them.
Take a SWOT at Your Website
As internet marketing experts, we assist clients with a wide variety of online efforts to boost website performance. But when it comes to analyzing how well your website represents your business, you can benefit from your own expertise. SWOT is an effective business tool that you can use to perform an honest evaluation of your … Continued
Email campaigns – More Profit, Less Paper
Like 4,800 cars off the road. From my donations of just $10/mo. for one year, Conservation International has offset a lot of CO2 emissions! I found out about this group through an email campaign, forwarded by a friend. And I forward CI email campaigns whenever I receive them. Here at Upright Communications, we use Constant … Continued
SEO for Multiple Domains – What’s the Ideal Setup?
If you own multiple domains, we can help you out! Contact us here for support and options. SEO Myth #2 – Buying Multiple Domains Will Help My Rankings It’s a common misconception that buying up additional domain names and pointing them to your main domain will help your site rank better. I only wish it … Continued
Are trade shows a waste of time?
In the 1980’s and 90’s, trade shows were a very popular way for many of my clients to market their products and services. But as online promotion continues to command more and more of the marketing budget, it seems that clients’ participation in trade shows has been drastically reduced. And those clients still going to … Continued