Local Search Focus
How Local Are You?
We’re really loving the fact that people are more inclined to support local businesses than in the past. We see more people searching for a local business over a big box store and that makes us happy. When our communities support local business, we support local economic growth and the goodness just snowballs in to … Continued
4 Ways to Make the Most of your Local PPC Campaign in 2017
Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local … Continued
You Are Not Exempt From Writing Reviews
Owning and operating a local business usually guarantees that your day will be busy from beginning to end. If you have taken the time to read this blog then that says something about you; you are someone who understands that marketing your business and more specifically, getting reviews online, is of utmost importance. Receiving tons … Continued
2017 Google Maps Sorting Feature
Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating – 2-star, 3-star and 4-star (as shown below).
The Dreaded 1-Star Review
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing … Continued
Grow Local Business by Thinking Like a Customer
As a local business owner, where do you focus your efforts to grow your business? Your answers might include things like keeping costs down, motivating your sales force, buying new equipment, or making product improvements. These are all great ideas, but there is one common problem with these efforts. Notice how they all tend to … Continued
2016 Google Local Search Update
Recently, the team at Upright learned about an update to the Google Local search results that will drastically effect local searches moving forward. When someone is looking for a business in their city to visit they will typically type phrases into Google that resemble “Cincinnati Dry Cleaning” or “Seafood in Cincinnati”. When the results for your search … Continued
Facts About Reviews & Young Customers
As you may already know, users are taking into account online reviews when it comes to their buying decisions. They are also reading reviews more often than in previous years, and they are forming opinions even quicker! Online reviews are crucial when it comes to turning a potential prospect into a lifelong customer. However, did you … Continued
A Phrase to Live By: Addressing Customer Issues
Good, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one … Continued
Local Keyword Ranking Reports – What they are and what they’re not.
In online marketing, certain reports become a point of fixation for marketers and business owners alike. Keyword Ranking reports are one of those reports that tend to look extremely valuable, but actually tend to leave out a lot information. If you’re unfamiliar with ranking reports, they are snapshots of how your website is appearing in … Continued