Mobile Marketing
Millennial Influence Dominates B2B Buying
The millennial generation has grown up and gone to work, assuming their place as the largest segment of potential buyers in today’s business to business marketplace. AdAge reports that millennial influence is on the rise, according to a new study done by Google and research firm, Millward Brown Digital.
Google Looks at Mobile User Experience in 2014
At the risk of sounding like my grandparents, I can remember the days when I would lug out a huge yellow directory whenever I needed to find a dry cleaner, mechanic, or florist, and flip through page after page of businesses. When I compare that to turning on my laptop, typing in a two or … Continued
Responsive Design – Looking Great Wherever You Go
My dad has a Hawaiian shirt that looks really nice on him. He loves to wear this shirt for every outing, whether it’s a cook-out, a ball game or a trip to the zoo, because he knows he looks great in it. As long as the occasion is casual, it’s not a problem. But when … Continued
Mobile Marketing: Don’t Get Left Behind
Think about this… according to Google, 57% of users use their mobile devices to search the internet each and every day. And what do most people search for online (besides of course the latest video that has everyone shocked)- they search for products and services! They’re searching for companies- just like YOU! Have you ever … Continued
Meet Google+ Local in 2012 (Google Places Is Dead)
UPDATE: MAY 30, 2012 Google announced in July 2011 that there would be one day be Google+ business profiles. We didn’t know they’d look like THIS…
Shifting Trends: Mobile Apps vs. Mobile-Optimized Websites
Dr. Jakob Nielsen, often called the “father of Web usability,” remains a thought leader today as he continues to research emerging trends. Today we focus on Nielsen’s new findings on mobile usage — do people prefer using mobile apps, or visiting websites from their smartphones? This report asserts that as of early 2012, the experience … Continued
How Does My Website Look On Different Computers & Mobile Devices?
We receive this question all the time. Often it starts with the line, “I checked the website from home and ______ was different…” Good web designers and developers do a considerable amount of testing before launching a new website — using tools to simulate the view of the website on different computers (various resolutions), different … Continued
Shoppers Are Going Mobile, Are You Going With Them?
As Smartphone technology advances, more shoppers are using mobile capability to research purchases and find products. But while users are keeping up with mobile innovation, it appears that this is not the case with online marketers. A recent Search Engine Land article reports that 79% of website marketers do not offer mobile-ready content, according to … Continued