Once every six months our account managers will take a gander and see what competitors are doing with their online marketing efforts. This isn’t to copy them or ‘steal’ their strategies but to be totally aware of what the competition is up to. If you ignore your competition entirely, you may be missing out on some key elements to capture a potential customer who may be comparing the both of you.
Here are a few things we look for when studying competitors:
- Current coupons and specials
- Gimmicks to lure in customers
- First time customer promotions
- Social media strategy and posting schedule
- Local online marketing efforts
- Site design and navigation
It’s important for local small business owners to be on their A-Game and cover the ground work with their online marketing efforts. Trusting a search engine optimization company, such as Upright Communications, can take off the pressure of making sure all I’s are dotted and t’s are crossed. Upright Communications specializes in both local and national accounts with strategic site content, savvy site design and more of all a comprehensive local search optimization package.
Reach out to Upright Communications if you’d like an overview of your local search marketing efforts. Upright Communications also has a free guide to help you generate more leads.