There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results.
What is DuckDuckGo?
DuckDuckGo is a search engine that prioritizes user privacy. DuckDuckGo users enjoy privacy over their searches, since the search engine doesn’t track their data. Since searches aren’t tracked, web users will enjoy fewer invasive online advertisements and better quality of life when it comes to online searches. If you feel like it’s creepy when you’re constantly served online ads for something you once searched for, you might enjoy using DuckDuckGo.
The search engine is 10 years old and reached a search milestone of 30 million queries per day as of October 2018. As users become more aware of how big companies use (and abuse) their data, some are opting out by deleting their Facebook accounts and looking for alternatives to Google, which tracks user locations.
As of this month, Google offered searchers in 60 countries the option to make DuckDuckGo their default search engine in the Chrome browser. While the search engine represents a fraction of all web searches, there is an opportunity here for businesses to capture the market in DuckDuckGo, thus getting greater web traffic by having first mover advantage. To rise in the ranks, look for a digital marketing agency to help you make strategic moves for a better ROI in any market.
At Upright Communications, we have more than 20 years of experience tracking trends in SEO. We’re here to help you position your business for success with web marketing. Contact us to learn more about growing your business with savvy digital marketing.