Whether it’s DVR, voicemail, or ad block software, today’s consumers have many tools they can use to avoid advertising messages. Traditional outbound approaches to generating leads like direct mail and cold calling just aren’t effective anymore because the messages aren’t getting through.
Adding to the challenge, the internet has dramatically changed buying behavior by giving consumers access to more information and more choices. Today’s consumers can research purchases and buy products without ever speaking to a salesperson.
Since outbound marketing methods such as ads and direct mail can be so easily blocked, successful sellers must adapt to the new landscape if they want to generate leads and earn sales. The best way to do that is through inbound marketing.
What is Inbound Marketing?
“Inbound marketing starts with defining and understanding who your best customers and top prospects are, and then optimizing your whole online sales process based on what they need.”
As a marketer, your job is no longer to find leads, but to help leads finds you. Helping buyers of your products to find you is what inbound marketing is all about. Inbound marketing lets you guide your prospects through the buying process by providing them with the information and resources they need to make a purchase.
When your marketing messages are aligned with this process they won’t be blocked or ignored because they will provide the information your prospects want. Inbound marketing allows you to build relationships that convert prospects into leads, and leads into sales.
Interested in learning more about Inbound Marketing? Request our free Guide to Inbound Marketing!