One of the most amazing aspects of the Internet is the potential it provides to make even the most distant locations accessible. It is no surprise that online line access has been helping Kentucky businesses expand in national and global markets like never before. But what Kentucky business owners may not know is that the Internet can also provide the key to another type of business growth – expansion of local sales.
Google research shows that 50% of mobile users and 34% of tablet and computer users are likely to go to a particular retailer after doing a local search.
The growing use of local search is important to marketers who are focused on increasing business within Kentucky. More Kentuckians throughout the Bluegrass State are online than ever before. Large numbers of those people are Kentucky consumers using the internet to find convenient local product and service providers. Many local consumers are screening businesses through online reviews, while other buyers, especially those in rural areas, are gathering information and evaluating their best local purchasing options. Successful Kentucky businesses need to rank highly in these local searches in order to take advantage of a growing opportunity.
A strong internet presence with aggressive local optimization puts local businesses in touch with local customers. The internet provides Kentucky businesses with sales opportunities that can mean phenomenal business growth with minimal financial investment. A strong base of local customers provides not only a steady revenue source, but also valuable new business resulting from word-of-mouth referrals.
Learn more about leveraging internet success for Kentucky business growth by requesting our FREE guide, Internet Success for Kentucky Businesses.