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Major Key to Lead Generation

By Jenn Sargeant

goalEach business should have a sales funnel and a strategy to make more money. It’s common for the most obvious strategy in a business to be overlooked or to be outdated. The sales funnel and goals will help your business stay on track and help your business thrive. Don’t forget to visit your sales funnel each quarter to evaluate if the current strategies are working out for the business goals.

So, where do you begin when creating a sales funnel? Here are a few tips to help you create your funnel!

  1. Prospects: Who are they, how will you reach them and how will your business help your prospect? Identifying your prospect will be a big key to your business success. We recommend creating a buyer persona to figure out your buyer and all aspects of who they are.
  2. Inquiries: What do you do with your leads and how do you generate leads? This also be a big part in your sales funnel process. A lot of times, leads get pushed to the side due to other elements of the business. It may seem like a shock that leads get ignored but it happens. Have a plan with your leads and how to generate your leads.
  3. Proposal / Sales: This is the stage where you launch your big idea, product, etc., to your lead. You’re going to want to make sure this process is super-duper polished and rehearsed. The big question you’ll want to address in this stage is how will your business change help your leads?
  4. New Customers: The deal is sealed and you have a new customer. Don’t forget about this new customer! Build a relationship with them, get to know them and above all THANK them for being a customer. This stage will coronate your customer to a promoter of your business and that’s helpful for obtaining new leads!

At Upright Communications, we help you figure out the sales funnel by starting with your website. We go through these steps with you and we formulate an online marketing strategy. This strategy is a proven process and it helps generate leads and creates more profits for businesses.  Want to know more about how you can generate more leads? We have the perfect, downloadable and free PDF just for you: just click here to unleash all the lead generating details.