How Population Density Affects Local Rankings
If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in … Continued
The Rapid Growth of Micro-Influencer Marketing
Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of … Continued
SEO Is Important For Long Term Success
While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts. SEO Ranks First in … Continued
Case Study: Domestic Nonwovens Producer Gains Leads and Recognition with Upright Program
Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer. About the Client WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics. Serving global markets in the medical, hygiene, … Continued
Google’s 2019 Algorithm Update: What it Means for Your Business
On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is … Continued
DuckDuckGo – The Growing Search Engine
There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results. What is DuckDuckGo?
Google Ads Can Show On YouTube Search Results Now Too!
Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach. What is Changing? Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your … Continued
Air Systems Launches Newly Expanded Website
The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services. About Air Systems “Air Systems is a unique, innovative and ambitious company. Unique in that … Continued
Google Produced 96% of US Mobile Search Visits in Q4 2018
Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search. Q4 2018 Search Statistics According to Merkle’s Q4 2018 Digital Marketing Report, 96 … Continued
Is Influencer Marketing Dying?
Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral. Consumers Lose Trust in Influencers Consumers … Continued