Google My Business ‘Trolling’ Opportunities
Below are all the ways that disgruntled customers, bitter employees, and unethical competitors can cause havoc to your Google My Business listing. Not the most uplifting of topics, but it’s well-worth the read because your business is certainly susceptible to vulnerabilities that Google My Business poses. Uploading inappropriate photos Anyone can upload a photo to … Continued
Your Business and Generation Z: Marketing to a New Generation
Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest … Continued
Facebook Jobs
Are you a small business struggling with filling positions? We have good news for you. Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly … Continued
Presenting the Newly Updated G Squared Engineered Products Website
Upright Communications is proud to present the newly updated G Squared Engineered Products website. Our client, G Squared Engineered Products, is a technically-oriented manufacturer’s representative agency and distributor that has served the Gulf Coast region, including Louisiana, Mississippi and parts of Texas and Alabama, since 1980. They represent manufacturers of specialty process equipment such as … Continued
Digital B2B Marketing for Small Business
B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with … Continued
5 Tips for an Effective Blog Strategy
There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business … Continued
Upright Communications Internship | Final Post | Entry 4
Wrapping up the Upright Communications intern series, I can safely say it’s been a semester for the books! Over the past fourteen weeks, I’ve been able to further build out my knowledge in the digital marketing industry, witness ongoing agency and client relationships, and obtain a strong sense of what an Account Manager position entails. … Continued
Internet Marketing Strategies for National Businesses
To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending … Continued
Google Reviews & Local Business in 2018
Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉 As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust … Continued
What We’re Thankful For in 2018
With Thanksgiving and other holidays right around the corner, the Upright Team got to thinking and realized there’s so much to be grateful for. Of course, we are passionate about digital marketing and website optimization, but if it wasn’t for our exceptional clients our jobs just wouldn’t be the same. Working with invested, curious, and … Continued