How To Define Your Digital Touchpoints
You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You … Continued
The Game Has Changed
It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous, … Continued
Upright Communications Internship | Weeks 5-9 | Entry 3
Hi again, hope you’re enjoying the Upright Communications blog and the intern posts! Only a few weeks later and I’ve got a bunch to update you guys on. I cannot believe we are already nine weeks into the semester and internship. Boy is the fall busy! The Upright team has done a wonderful job including … Continued
Digital Marketing for Distributors
Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing. SEO is Key SEO or search engine optimization is … Continued
Ultimate SEO Horror Stories
As you may be aware, SEO can be a terrifying industry to work in at times. The simplest mistakes, even typos, can doom your website and turn away crucial traffic from your website. Today, we have put together for you our list of top horror stories regarding digital marketing to get us in the Halloween … Continued
Your Blog Should Not Sound Like Advertising
Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing … Continued
Upright Communications Internship | Weeks 1-4 | Entry 2
It has officially been four weeks at Upright Communications, and it’s safe to say that I have been busy! Whether it’s scheduling social media posts, writing blog articles, or conducting keyword research, I have been getting my hands on a ton of work and learning a bunch along the way. I have worked with several … Continued
Where Were You On 9/11?
As a team, Upright Communications recalled our personal accounts on September 11, 2001. Nearly two decades ago, it is amazing how much detail we are able to include in these stories regarding whereabouts and emotions regarding that dreary Tuesday morning.
Upright Communications Internship Introduction | Entry 1
Hi there, Emma here, and I’m happy to announce that I am Upright Communications’ intern for the fall semester! I am currently a senior at the University of Cincinnati pursuing a major in marketing and minor in business analytics. I am part of UC’s co-op rotational program and have completed several other internship experiences in … Continued
The Millennial Effect on B2B Digital Marketing
Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change. Millennials are Values-Driven Shoppers More than previous generations, Millennials support companies whose values … Continued