Social Media for Local Business – 6 Ideas You Can Use Over and Over
There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic … Continued
Social Media Marketing – Bare Necessities for Small Business
Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at … Continued
Online Lead Generation That Works
When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and … Continued
Google Sets HTTPS Deadline in 2018
A deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are … Continued
Online Marketing – 4 Essentials for Local Business
Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing … Continued
Google My Business – Adding Business Descriptions to Google Dashboard in 2018
Google My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented. However, one thing that we’ve noticed that’s missing in … Continued
Make a Commitment – Consistency is Key with Social Media
It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using … Continued
Drupal Vs. WordPress – The Middleweight Fight of the Decade
Released only a couple of years apart, WordPress and Drupal are big players in the content management system (CMS) market but do you know which system is right for your business or organization? As with any technology debates, each side has its loyal followers. Whether you’re looking for a CMS that is easy to use, … Continued
Top 4 Important Internet Marketing Strategies for Small Business Owners
Internet marketing strategies aren’t something that should be avoided or put aside during the complete overview of the business. It may be overwhelming deciding which internet marking strategies to add but we’ve put together our top four most important strategies for small business owners. Top four most important strategies for small business owners:
Ditch the Pitch – The Art of Social Media Messaging
The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. Marketing Sherpa reports that 85% of U.S. consumers said they used social media, and 58% of all those surveyed said they follow brands through social media. The specific breakdown translates to: 71% of … Continued