Think Differently About Your Website Visitors
This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have … Continued
Upright Salutes WPT Nonwovens
Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning … Continued
Does Small Business Marketing Automation Make Sense for You?
As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19. For at least the immediate future, your customers and employees are probably going to … Continued
Upright Customer Spotlight: Valentine Radar Detectors
Upright is proud to spotlight a new client website launch for Valentine Radar Detectors. The newly enhanced and expanded Valentine website still features descriptive information about the V1 Detector product line, but in a new responsive format for a better mobile experience. The launch of the new website coincides with the release of the all … Continued
2020 COVID-19 Scams: What You Need To Know
It is disappointing but not surprising to learn that a whole new crop of scams are being unleashed on an unsuspecting and vulnerable public. As criminals develop schemes to take advantage of people’s fears, it is important to share warnings with the people in our lives who may be most at risk for attack. Older … Continued
Google’s Mobile-First Indexing – 5 Things You Should Know in 2020
Mobile-first indexing was announced by Google in 2016. Since that time there have been a number of developments and updates. What is Mobile-First Indexing? According to Google Developers, mobile-first indexing means: “Google predominantly uses the mobile version of the content for indexing and ranking. … Since the majority of users now access Google Search with … Continued
Upright Customer Spotlight: Paragon Roofing
Upright is proud to showcase a new client website launch for Paragon Roofing. The new Paragon Roof website features the company’s innovative line of composite roofing products. This client wanted a website that would generate sales leads and provide comprehensive information on their products. About Paragon Roof Systems Paragon Roof System is a new company, … Continued
Writing Effective Meta Descriptions
In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood … Continued
Upright Communications Welcomes Kyle Meineke to Our Team
Upright Communications is pleased to announce the full time addition of Kyle Meineke to our team of website development specialists. Kyle began working with us as an intern at the beginning of 2019. His talent, excellent work, and team mentality have made him a great fit for our team. Kyle will be playing an important … Continued
How to Start Off the New Year Right as a Local Business Owner
The New Year is often regarded as a fresh start – a clean slate. With this new start, it is important to reflect on the past year(s) and make a business plan for the coming year. What was successful for your business? What should not be replicated? These are questions that should be considered at … Continued