Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing – and what you should do instead.
Why You Shouldn’t Blog Like Your Ads
When you’re starting a blog, your ads might seem like a shortcut to great blog posts. You know why your products and services are amazing, and your ads have all that information.
Yet people who find your blog don’t want to be marketed to, and they have a strong negative reaction to blog posts that are overly advertorial.
The purpose of a business blog is not to shill products or services. It’s to show people how your solutions solve their problems. This means talking about your products in context of the end user’s needs and wants.
How to Nail Your Business Blog
Before you can create blog posts that resonate with your audience, you need to know your target users. Research into your audience sparks a list of high-quality blog topics that will drive engagement and increase conversion.
When your blog posts begin providing value to your audience, you will see increased traffic, engagement, and conversions. One caveat here: Your blog posts are only as good as your writing. This means no grammar and spelling errors.
Analytics proves the model by showing you what works and what doesn’t.
Get help with your business blog from Upright Communications, a strategic digital marketing company with more than 20 years of experience powering businesses to new heights. To learn how we can help you shine, request a call.