Usability Studies

It's surprising, really, that the customer is almost never included in the website design process.

Wireframes

Let’s Ask

Getting the customer involved is the key to creating a website that works better… for the customer… and creates more business opportunities and sales for you.

Our usability Studies give you firsthand insight into how buyers think and act as they move through your website to complete typical tasks.

Let’s Act

We’ll help you incorporate their feedback to update your website to ensure you’re delivering the information they really want, and making it easy to contact you. This is critical before starting a website redesign.

  • Gain insight into what’s working and what’s not
  • See where visitors are confused
  • Discover what important information is missing
  • Understand why visitors are not contacting you
  • Compare your website to the competition

How We Do It

We’ll recruit usability participants using your customer/prospect list and incentivize the participants to meet us online to spend 30 minutes interacting with them as they navigate your website.

We’ll record the interviews, evaluate them and create a detailed report of buyer insights and suggested improvements to your website.

276%

Increase in Revenues

492%

Increase in Average Order Value

Featured Usability Study: Valentine One

A leading manufacturer of car radar detectors saw a surge in sales after reacting to buyers’ experiences of navigating their website.

We’ll recruit usability participants using your customer/prospect list and incentivize the participants to meet us online to spend 30 minutes interacting with them as they navigate your website.

We’ll record the interviews, evaluate them and create a detailed report of buyer insights and suggested improvements to your website.